Gone In 60-Seconds… Online

Where does all the time go? I recently saw an image about how much usage several major services or brands get every 60-seconds online.

Here’s the pic:

internet minute 2017internet minute 2017internet minute 2017

Thank you to Lori Lewis and Chadd Callahan for putting this together.

It’s quite mind-blowing to think how much time and attention is spent on things that didn’t even exist a few years ago! I mean, we spend 8-years worth of watching Netflix every minute. 😳

While this image is powerful and certainly highlights our online voracity, it shows each item visually as equal to the others. And I wanted to see what this same “pie chart” looked like if each slice was relative to its actual quantity. Yes, the data nerd in me came out. And so I created the charted version of this information.

Without really thinking about the numbers ahead of time, I assumed some big and some smaller pie slices. But, what came out in the chart is EXTREMELY lopsided. Basically, we email and text 13 times more than everything else combined online.

60-seconds online chart @arosic60-seconds online chart @arosic60-seconds online chart @arosic

Is Instagram a powerful social network? Definitely. Does LinkedIn offer targeted business and recruiting connections? Of course. Do we binge too many videos and movies? You bet your remote.

But email is still far and away the king.

When you see posts by Gary Vaynerchuk saying that Instagram is 0.0001% of his business strategy, do you think he’s exaggerating to make a point?

No. He’s serious.

Email is still the way we communicate meaningfully and regularly to everyone in our community.

Social is, well, social. The networks control the feed, they vary visibility, people aren’t always on or always alerted.

Emails, in contrast, get through to everyone. They can wait until the recipient is ready to read and respond. They can be saved for later. They can contain far more information. They can be accessed by wider audiences.

While emails may not *feel* like the new thing, or the exciting thing, they deliver the most value “per post” than any other medium available today.

If you ask Jason Calacanis why he killed off the “Inside” news app, he’ll tell you it was the fact that their email newsletter was crushing it in usage. Inside now has almost 30 different news curation options, with more coming, and they are all delivered by email.

The question, then, to you is, “How are you building and leveraging your email list?”

You can’t grow if you don’t connect. And based on the numbers, people are connecting a ton over email.

Need help finding contacts to reach out to? Try Breakout Contacts.

Need help going out to meet people IRL and do some networking? I shared some tips here. You can also sign up for my email list, to find out when my book (on networking) gets released. See what I did there with the email list…? 😉


Originally published at Andy Rosic — gamification to drive good growth.

LES PROIES : Soldat, dis-moi qui est la plus belle ★★★☆☆

L’esprit subversif de Don Siegel cède la place au regard éthéré de Sofia Coppola.

Curieux projet que celui de Sofia Coppola de vouloir signer une nouvelle adaptation du roman de Thomas Cullinan. Quelque part, le sujet semble taillé sur mesure pour la réalisatrice, toujours à son aise lorsqu’elle met en scène des femmes en pleine déroute affective. Seulement, comment espérer soutenir la comparaison avec le chef-d’oeuvre de Don Siegel ? Même si elle date de 1971, cette version, portée par un Clint Eastwood à contre-emploi, à la fois instable et vulnérable, n’a pas pris une ride. À l’arrivée, la cinéaste a la bonne idée de s’affranchir de son prédécesseur en préférant la sensualité ouatée à l’ambiguïté malsaine. Le revers de ce parti pris est d’amoindrir la visée éminemment politique du premier film, qui abordait avec une radicalité étonnante la question du désir féminin. Bien sûr, il faut replacer l’intrigue dans son contexte. Alors que la guerre de Sécession fait rage, un soldat ennemi, blessé, trouve refuge dans un internat de jeunes filles du Sud des États-Unis. Remis sur pied grâce aux soins qui lui sont prodigués, il devient peu à peu le catalyseur des pulsions refoulées des pensionnaires et de la maîtresse des lieux.

Coppola a parfaitement conscience de l’évolution des moeurs et du statut des femmes aujourd’hui, et choisit de s’en amuser. Les Proies fait preuve d’un humour aussi déstabilisant que bienvenu, et trouve là encore matière à s’émanciper de la précédente adaptation. À ce titre, l’interprétation de Nicole Kidman, qui joue la tenancière à priori (f)rigide du pensionnat, se révèle absolument savoureuse. Il suffit de voir avec quelle aisance l’actrice rivalise de malice, notamment dans la scène du repas, climax jubilatoire du film. Les autres comédiennes complètent brillamment l’affiche, à commencer par Elle Fanning, qui incarne la plus perverse d’entre toutes. Kirsten Dunst rejoint également la distribution à l’occasion de sa troisième collaboration avec la réalisatrice, dans un rôle à fleur de peau, plus nuancé qu’il n’y paraît, digne de son talent. À elles seules, elles éclipsent Colin Farrell, assez fade, et s’accaparent toute l’attention du spectateur. Du propre aveu de la cinéaste, Les Proies se range du côté des femmes, épouse leur point de vue. On pourrait croire à de l’audace si cela bouleversait un tant soit peu les fondations du récit. Or, pour ceux qui auront vu le film de Siegel, seul le ton diffère, le déroulé, lui, reste le même.

Ce sentiment de redite, au moins dans l’enchaînement et l’articulation des scènes, pose un réel problème. Si la fidélité au roman impose de reconduire certains passages-clé, il aurait été pertinent de créer de nouvelles interactions entre les personnages. Coppola se contente davantage d’un travail de copiste, certes très appliqué, que d’une relecture intégrale et personnelle du livre. Il y a bien cette humeur cotonneuse qui contamine par endroits le film, rappelant la mélancolie de Virgin Suicides, et cette ironie mordante, déjà évoquée, mais cela ne suffit pas. À vrai dire, la réalisatrice semble un peu perdue depuis quelques temps. Son intégrité artistique n’est pas à remettre en cause. Ses obsessions et son style feutré sont toujours présents. Pourtant, la force vive, envoûtante de ses premières oeuvres se dissipe lentement mais sûrement. Croisons les doigts, on a connu des cinéastes plus mal en point qui, sans crier gare, sont revenus à leur meilleur niveau.

Réalisé par Sofia Coppola, avec Colin Farrell, Nicole Kidman, Kirsten Dunst, Elle Fanning

Sortie le 23 Août 2017.

Challenge War of the Worlds Episode 5 Power Rankings & Player Recaps:

Episode 5 is in the books. You likely watched the episode, so I am here break down the specifics of what every player did in this episode. If you want to know about only your favorite players, just jump around.

Here is how I rank the current teams through five episodes:

Tier 1:

1 Paulie & Ninja

They keep winning and are in a league of their own right now.

Tier 2:

2 Cara & Theo 
3 Nany & Turbo

These teams also keep winning and performing at a high level.

Tier 3:

4 Hunter & Georgia 
5 Kam & Ashley 
6 Wes & Dee

Hunter dropped their team two spots based on his poor performance in the recent daily challenge. He needs to go for a run … or many runs.

Kam and Ashley have been quiet this season. Nobody wants to see Killa Kam or the Beast in an elimination. Dee truly impressed me this episode. Honestly, her and Wes could be ranked as high as four. Wes sucks at puzzles and now he has a badass partner who can complement him perfectly.

Tier 4:

7 Kyle & Mattie

They are not one of the top teams, but are clearly better than everyone below them because of how strong Mattie is.

Tier 5:

8 Josh & Amanda 
9 Gus & Jenna
10 Bear & DaVonne

I feel like Kyle has been a godsend for Amanda. As long as he is in the house, Amanda will get a hall pass. Gus and Jenna have performed well in the challenges, but nobody fears them in eliminations and Jenna is not on Cara and Paulie’s good side. Bear had such a great political and social situation… he is self-imploding their team.

Tier 6:

11 Leroy & Shaleen

What do you want me to say about this team?

RECAPS

Paulie: He stays on brand this episode, maintaining his hate boner for Kyle. Paulie wins his third consecutive daily challenge. He is good.

Ninja: She has shown a ton of attitude during tribunals. A bit cocky for a rookie, but I love confident women. Ninja values competition and sportsmanship. Watching her stand up for herself against Bear was awesome. I respect Natalie for supporting Paulie by voting in Zach instead of Bear. She can swallow her pride in order to be a good partner, despite having a person in the house that she obviously despises.

Turbo: Did anyone else shed a tear for Turbo when he mourned the loss of JP? Then an additional tear when he told Nany that he was afraid he was starting to be a bother to her? This man is precious.

Turbo was a strong and supportive partner to Nany in the daily challenge as they picked up their second win in a row.

Nany: I had some doubts about Nany’s competitive side since she had poor showings on Bloodlines and Rivals 3, followed up by a three-year absence. But she has proved her doubters wrong. While Turbo has been carrying the team overall, Nany HAD to keep up with him endurance wise in this week’s daily challenge and she beat everyone aside from an American Ninja Warrior.

Theo: Another strong showing from Theo in a daily challenge. His height was an X-factor in this challenge as he was able to finish the tire tower without having to lift Cara Maria or balance her on his shoulders as some of the other teams were doing.

Cara: At the end of the day, Cara is a beast. She aimed to eliminate Zach because Kyle was safe and she managed to successfully do so.

Cara went after Zach during tribunal and elimination voting. I cringed when she called her relationship healthy. This is the same relationship where Paulie had an additional girlfriend on the side.

Zach: This might be my favorite season for Zach. He was so over the entire season and let his inner dickhead fly free. Zach often masks his real personality until he blows up.

The blow-ups happened early and it was refreshing to see him speak so honestly. Saying Cara envisions Kyle when Paulie was on top of her was kinda fucked up. Saying Paulie was banging her for followers … yeah, that sounded about right.

Zach was clearly emotionally defeated when he let Zahida pick their opponent. The most stunning part of the episode was Zach picking Wes instead of Amanda. I think Zach just did not want to live in a world where Amanda sends him home.

Zahida: She was a good partner this season. While Zahida is a smokeshow, I do not see a reason for her to be recast. However, she did have a relationship with Ashley Cain that was completely edited out, but then again, did you know that Cara and Paulie are together?

The biggest facepalm moment of the episode was when Zahida explained that she and Zach took turns doing opposite sides of the puzzle. Easily the worst strategy possible. They had no idea which pieces of the puzzle was for each side. Zach and Zahida made themselves blind even when they were not in the dark.

Gus: He gets camera time every episode. None of it is relevant, but at least he gets it. I’ve been impressed by his cardio this season. He and Jenna were killing the challenge and had a chance to win until they gassed out at the end.

Jenna: We got to see a feisty Jenna this episode. Feisty Jenna is the best Jenna. Watching her stand-up to Cara Maria was awesome. Even though her relationship with Zach is problematic, at least she went to bat for Zach against Cara.

Unfortunately, Jenna’s two major quips this episode were a bit flawed. She said there are plenty of girls that Zach has not been disrespectful to. Which is cool if the baseline is not being an asshole to everyone? The other was saying that Cara should call her when she’s been in a five-year relationship. Well, Jenna and Zach have known each other for five years, but only dated for about three-ish considering their multiple public breakups. Also, Cara was in a five year relationship with Abram.

Bear: I love Bear. He is an annoying twat who I find myself constantly cheering for. I don’t know why, I just do. Calling everyone bums after quitting the challenge broke my brain.

He 100% deserved to go into elimination. Hilariously, it was his social game which saved him and Da’Vonne due to his relationship with Zahida.

Da’Vonne: I felt so bad for Da’Vonne when Bear quit. Luckily for her, Zach was public enemy #1 for two of the tribunal winners.

Wes: He now has 14 elimination wins. He has the most elimination wins of all-time. For reference, no other male competitor has hit ten wins. Wes also holds the relic and guarantees he will be safe next week.

Dee: We finally got to see Dee show off as a competitor. She torched Zahida in the running part of the elimination and solved most of the puzzle for her and Wes. Dee has some sass and swagger.

Josh: He had a much bigger fight with Bear in the pre-season trailer. It is sad to see some of the fights and hookups get cut in half in favor of a daily challenge and elimination in the same episode.

Amanda: Watching Amanda bask in her enemies fighting each other was hilarious. Also, the first week Amanda was not nominated for elimination when eligible was when CARA AND PAULIE both won the daily challenge. And then Zach didn’t call her into elimination.

Hunter: He used to be a good runner! If you noticed, Hunter deflated a bit after Dirty 30 due to his injury. He seems focused on regaining the bulk. The main cost is his endurance. If you have seen photos of Hunter from high school and college, his body composition was vastly different.

Georgia: This was the least Georgia-filled episode of the season. Still a doll.

Ashley: He has amazing confessionals. We do not get enough of Ash. Give us more Ash, MTV.

Kam: Next week seems like a big Kam episode.

Kyle: He took a little too much pride in Zach shitting on Cara.

Mattie: She took the episode off. Having the relic allows you to sleep through the next episode.

Leroy and Shaleen: I believe they are still on the show.

ESIC — an advantage to get investors across the line!

We all know raising money to either launch or scale up a business can be demanding at times. Especially when the investor market is saturated, and you are competing against other companies for time and attention from potential investors.

So, would you listen if I was to tell you there’s something that would entice investors to invest in your company over others?

Well there is! It’s called the ESIC (Early Stage Innovation Company) tax incentives.

Essentially, Australia introduced the ESIC tax incentives to help both sides of the investment transaction (see below). The first being innovative early stage companies looking for funding, and the second being the investors. The ESIC tax incentives were developed to help innovative early stage companies attract investment by providing eligible investors tax ‘breaks’ for taking a ‘risk’ to invest in these companies.

Investment Transaction

While this ‘Wild Card’ tip isn’t focussed on the investors, (as they will likely already know about these incentives), it’s definitely worth knowing the basics on what type of tax ‘breaks’ or benefits investors.

Investors — ESIC Tax Incentives

There are certain thresholds that apply to “sophisticated” investors and those who do not qualify as “sophisticated” investors. However, these thresholds and restrictions are not considered below.

  • Non-refundable 20% tax offset for the total amount invested to purchase the “ESICs” shares
  • Modified capital gains tax (CGT) treatment for shares held for at least 12 months and less than 10 years (i.e. no capital gains tax if sold during this period)

You might be saying, that’s all well and good for the investor but how does this help my company?

Great question! To explain, let me put this scenario to you.

Scenario — Which company would you ‘risk’ your money with and invest in?

You’re an investor deciding to invest between two promising companies. Based on your analysis both companies are in the business of developing innovative products with high-growth potential. All things considered the same, however, one of the companies qualifies as an eligible ESIC. You know by investing in the eligible ESIC, you may be able to benefit from the upfront tax offset and longer-term CGT incentive.

Being a savvy investor you immediately know this means that if you invest in the non-ESIC company you’ll need the company to grow at a significantly higher rate to earn the same ROI. Which ultimately means a ‘riskier’ investment (I’ll share with you a detailed calculation and explanation of how this ROI calculation works in the coming weeks).

As mentioned at the start, these incentives were introduced to help both sides of the investment transaction. It provides investors with an incentive to invest in eligible ESICs, which in turn ‘makes it easier’ for eligible ESICs to attract investment.

So how do you know if you are an eligible ESIC? Well you have to satisfy a couple of tests! These tests are designed to determine if you are an innovative company with high-growth potential and have the ability to scale-up.

There are 3 tests, you need to pass the first and either the second or third.

ESIC Tests

  1. Early stage test (objective); AND

2. 100-point innovation test (objective); OR

3. Principles-based innovation test (subjective)

The early stage test is objective, you either pass it or you don’t. It’s made up of 4 requirements and they are relatively simple to understand.

The company;

Early Stage Test Requirements

This test identifies whether or not your company is in its ‘early stages’ and you can generally just refer to your income statement and company incorporation certificate to determine whether or not you pass this test.

That’s the easy part!

Assuming you do pass the early stage test you then need to pass either the 100-points based innovation test (100 point-test) or the principles-based innovation test (principles-based test).

Passing the 100-points test

To pass the 100-point test you need to refer to the table provided by the ATO and determine whether your company is able to satisfy the specific criteria and accumulate at least 100-points.

Based on the point allocations, this test is focussed on assisting:

  • Companies who have previously had success in utilising the R&D tax incentive (as supports the view that the company is innovative)
  • Companies who have been or are part of specific accelerator programs or have received an Accelerating Commercial Grant
  • Companies who have previously had a $50k equity investment made by an external/non-related or associated 3rd party
  • Companies who have been granted and patents or recognised with other similar IP rights

Ultimately, if your company doesn’t fall within 2 or more of the scenarios mentioned above it will generally be difficult (or impossible) to pass the 100-point test.

So what’s the point? (excuse the pun)

If the objective test is so hard, why would I even try satisfy the subjective test (principles-based test)!?

Well, the 100-point test basically relies on other people or another departments’ assessment of whether or not the product, process or service being developed is ‘innovative’ (e.g. Aus Industries for R&D, IP Australia for patents etc). Whereas, the principles-based test has 5 main principles which all need to be satisfied for the ATO to view a company as ‘innovative’.

Passing the principles-based test

Essentially, to pass the principles-based test a company must prove that:

  1. It is developing a new or significantly improved innovation (product, process, service) to be commercialised (i.e. to generate income)
  2. It has high-growth potential
  3. It is scalable
  4. It has the ability to address a broad market (national, global)
  5. It has sustainable competitive advantages

Summing it all up, if you tick each of these principles, you might be able to satisfy the principles-based test.

Now you’re thinking — “You know what!? I do have an innovative company that has the potential to scale-up in various locations with a high-growth potential!”

So how do you gain clarity to know if the ATO agrees or believes you are an early stage innovative company that satisfies the 5 principles?

Well the way I’ve done it successfully is by submitting a ruling in writing to the ATO explaining why and how each principle is satisfied.

This minimises the risk of incorrectly labelling your company as an eligible ESIC and also provides assurance to the investor about their investment in your company.

How long does it take to find out if you are eligible?

Upon submitting the detailed explanation, you can generally receive guidance within 28 business days.

Taking this timeline into consideration, if you are already looking for funding or in conversations about investment, it might be the perfect time to start the process, so you can find out if your company is an eligible ESIC.

I’ve had some successful experience with this process, so I am always happy to help out if you want to know more!

– 
Charl Van Den Berg

The History of Computer Technology

This post was a team effort, special thanks to James Kilroe & Justin Swart for their contributions. On to the post!

Technology has never been as prevalent in daily life as it is today, with the trend of the increasing significance of technology only set to continue. It is therefore of use to look back at how technology has evolved, both from a technical perspective and how technology is consumed. In a matter of 60 years, computer technology has gone from requiring an entire room to operate, to the desk, to the pocket and now running largely from the Cloud. This drastic growth in technical capabilities has led to an equally drastic change in how computer technology is consumed. The original general-purpose computers largely acted as a mathematical calculator. Today, relatively strong computational power can be found in everything from our smartphones, to our watches and fridges.

Perhaps the more interesting trend, for us at Newtown Partners at least, is the shift in business models throughout the development of computer technology. The history of computer technology has gone through various epochs, which I detail in this paper. In short, new upper segments of the technology stack extract value from segments lower down the stack. The new technology layer creates and captures a significant portion of value (‘Exploring’ the new technological paradigm) and subsequently commoditized the value of the layers lower in the stack (‘Exploiting’ the infrastructure), repeating the cycle through the various epochs. This post, along with subsequent posts, will use this lens to try postulate where technology is heading, and in particular what successful business models will look like in these new paradigms.

Where Are We In The History Of The Computer Technology?

1940’s and 1950’s: First General-purpose computers

The ENIAC (Electronic Numerical Integrator And Computer) was the first large-scale computer to run at electronic speed without being slowed by any mechanical parts. The ENIAC used a record 18,000 vacuum tubes to run and was rather sizeable, requiring 15-by-9-meters of space.

At the time this was frontier technology and during the 1950s, early commercialization of the technology became viable.

1950’s and 1960’s: Transistors

Transistors brought about smaller and more reliable computers that disrupted the more expensive general-purpose computer. Decreased costs and smaller space requirements brought about increased demand for computers. However, the transistor computer remained inaccessible as it was too expensive and large for general households, so demand was still largely driven by firms.

The first transistor-only computer — the IBM 608 — cost $1,760 a month to rent. In comparison, it cost $3,200 a month to rent the first vacuum-tube ‘personal’ computer — IBM 650.

The 1950s to ’60s, therefore, marked the start of the modern computer industry which eventually consolidated around IBM. Some poignant examples of this ubiquity are:

1970’s and 1980’s: Microprocessor

Intel introduced the first commercial microprocessor — the Intel 4004 — in 1971. However, it was the Intel 8008 (introduced in 1972) that would power the next generation of computers — the IBM PC.

Microprocessors drastically lowered the costs of producing computers, enabling mass production of bespoke CPU systems. The microprocessor enabled the minicomputer, PC, laptop and eventually the mobile phone, all of which challenged IBM’s larger transistor computers.

The value during the 1970s remained within hardware production but started to migrate towards the microprocessor producers. Due to first mover advantage with the Intel 4004 and 8008, Intel controlled 100% of the microprocessor market segment in the early era. Motorola eventually introduced the 6800 in 1974, which begun the microprocessor ‘wars’ between Intel and Motorola.

1980’s and 1990’s: The PC

The introduction of microprocessors brought about greater competition within the hardware layer of computers. Value was no longer created (for the most part) through hardware advancements (as the majority of the foundations for hardware was laid down) but was rather generated through margin enhancement and performance improvements on existing architectures. The largest hardware manufacturers of this era were Intel, Zilog, Motorola, and MOS Tech. Competition became even tougher when Japanese chips from Hitachi, NEC, Fujitsu, and Toshiba came to market.

The mass production of computers brought about increased demand by users for a common operating system (OS) that ran standardized software. Microsoft identified this opportunity and captured the value by designing a proprietary operating system and securing distribution rights with computer manufacturers. Microsoft focused on winning over developers, bringing all applications into one operating system. Customers were drawn to the Windows platform as it had the largest number of compatible applications. As a result, Microsoft’s operating system was running on 97% of all computing devices by the late 90s. Therefore, value generation transitioned up the technology stack to the software layer, where a new, near unbounded design space was enabled.

Despite the increased hardware competition, Intel continued to dominate the microprocessor market. Intel’s Pentium chips combined with Microsoft’s Windows 3.x operating system rapidly expanded the PC market. Windows only began supporting non-intel processors from Windows NT 3.51. Despite support for non-intel processors, the Intel/Windows alliance, dubbed “Wintel”, continued to shape the PC market. This ecosystem lock-in was fundamental to the success of the two entities, which deserves a separate discussion altogether.

2000 to 2010: the Web

The introduction of Linux offered a free, open-source operating system, and the Web (HTTP) enabled a free distribution network. Both Linux and HTTP brought about two key shifts in the computing market:

  • Internet browsers (via HTTP and other open-source protocols) enabled cross-OS access to users, thus ending the application lock-in advantage of Windows.
  • Computing consumption started shifting towards mobile — a phenomenon that was largely missed by Microsoft.

Cross-OS access via the browser and Android (the open-source mobile OS) commoditized the OS layer dominated by Windows and strengthened through its application lock-in. The value capture once again shifted up the technology stack to the application layer, resulting in the unbundling of Microsoft’s grip on the computing market. By 2012 Microsoft’s computing market share had dropped to 20%, and the Linux-based mobile operating system, Android, controlled 85% of the mobile computing market.

2010 to today: the Network and the Cloud

As connectivity and latency improved, with concomitant cost reductions in hardware, the running of applications and the storage of user data began moving from on-device to the Cloud. Cloud is now a key focus of many of the tech giants; evidenced through Google, Amazon and Microsoft’s competing cloud solutions to users and enterprises. User data was aggregated en masse, coupled with significantly reduced running costs of technology businesses and increased competition among software providers ultimately led to the generalized internet-based business model shifting towards offering users free software and networks (platforms) with the intent of monetizing user data.

As a result, market consolidation has happened around Facebook, Apple, Amazon, Netflix, and Google (FAANG). FAANG companies have built up networks that ‘lock’ users into their platforms through powerful network effects. The result is that FAANG companies now have massive monopolized user data silos, resulting in trillions of dollars in market cap.

Apple, albeit, is different from other FAANG companies, in that Apple dominated as a result of the rapid proliferation of mobile technology. Apple has locked developers into their platform via the App Store and takes a 30% fee on any transaction. The App Store is the only portal for developers to access Apple’s massive and valuable user ecosystem, leaving these developers without an option but to pay the 30% fee.

Lastly on the hardware front, intense competition and the pursuit of incremental gains by squeezing every drop out of margins continued. However, it has been posited that the next wave of hardware design will be geared towards application — (see ASIC’s) or function-specific structures to generate incremental performance improvements in narrowly focused jobs.

How to Select the Best Towing Service in Seattle, WA ?

Road accidents, as well as the mishaps, can occur at any time and to anyone as well. Then there are other road problems like having a flat tire, running out of gas, getting into major accidents which can easily ruin your day as well as the plans. If you are ever facing any such problem, then the only solution to a problem like this is calling a towing service in Seattle, WA. Call a good towing company, and you can easily ask them for their help. They are going to reach you within 20 minutes. Once your car is gone with the towing services, then it is the responsibility of the towing company to see that your car is towed properly. But there are many towing companies in town and it very difficult to choose which company to choose and which company you must reject. Finding a trustworthy and reputed company is very important.

So here is how you can select the best towing service in Seattle, WA:

Look for the services offered:

When you’re going to look for the best towing services in Kent, WA then you must look for a company who can provide you with the service you are looking for. It shall not be the case where you are looking to hire a towing company as your car needs a repair and the company is just providing you with the towing services. So try to reach the company in advance and inquire about the services which are offered by the company. If your car is breaking down when it is late at night, then you would want to hire a service which can provide you with the services 24/7.

The cost of the services:

You would never want to pay for the services higher than what they actually cost. So it is very important that you inquire about the costs that the towing company in Kent, WA is going to charge. Pay attention to the price per mile and all the services which are included at the cost. So, when your car is ready to move, you can pay the company for whatever services have been rendered by them.

Reliability of tow trucks:

The accidents as well as having a flat tire or running out of fuel can occur anytime and anywhere. So it is very important to choose a towing company that can provide you with 24/7 services. There is no reason to hire a company to choose a company which does not respond on time and takes a lot of time to get back to you. You need to choose a company which is reliable enough to do the job. Check the reviews and then hire the company depending upon the response time of the company and whether it can provide you with a good service or not.

If you are looking for the best towing service in Seattle, WA, then you can contact Skyway Towing And recovery, which is one of the best towing companies providing multiple services at affordable rates.

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Keramik Granit Merek Dreamtek

Apa Anda Sedang Mencari Agen Keramik Granit Murah khususnya di daerah Tangerang Selatan? Mencari dengan kualitas yang baik dan terpercaya dengan harga yang ramah dengan anda ?

Palapa Keramik Granit adalah pusat Distributor, Agen, Supplier Keramik granit. Kami menyediakan keramik granit, lantai granit, granite tile, granit lantai, homogeneous tiles, bagi anda yang sedang mencari granit untuk keperluan renovasi rumah/proyek. Dengan beberapa ukuran yaitu 80 x 80 dan 60 x 60 serta dengan motif dan aneka macam warna di daerah JaBoDeTaBek. Kami menyediakan Keramik Granit dengan merek Granit Pangresdan Dreamtek.

Disini kami memiliki pelayanan pelanggan yang mampu memberi Anda respon-respon dengan cepat tanpa anda menunggu lama, dan mampu menjawab segala pertanyaan yang Anda ingin tanyakan tentang Keramik Granit dan hal-hal lain yang ingin anda ketahui.

Dan Kami juga Memiliki tim khusus untuk mengkontrol kualitas barang yang sudah berpengalaman, kami bisa memastikan dan menjamin bahwa pesanan sesuai dengan keinginan Anda, kerapian, Dan ukuran.

Kami telah memiliki daya tampung produksi yang sangat besar, sehingga kami mampu melayani pesanan para pemesan dengan waktu yang secara bersamaan.

Keramik granit yang kami sediakan ini bisa untuk beberapa keperluan seperti :

1. Keperluan dapur
 2. Keperluan kamar mandi
 3. Keperluan kamar tidur
 4. Keperluan ruang tamu
 5. Keperluan teras rumah
 6. Keperluan rumah minimalis
 7. Keperluan cartport dan keperluan kitchen set.

Kami Palapa Keramik Granit, Jika anda berminat kami siap melayani pesanan keramik granit anda. Kami Siap mengantarkan pesanan keramik granit Anda ke seluruh wilayah di JaBoDeTaBek.

Hubungi Pelayanan Pelanggan Kami di Bawah Ini :

Palapa Keramik & Granit
 Call/WA 0857–9867–6454
 Alamat : Villa Dago Tol, Jalan Merak, Blok H5 №5 Serua Ciputat Kota Tangerang Selatan Banten 15414
 
info@keramikgranit.com
 
www.keramikgranit.com

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4 Tips on Building Your Personal Visual Brand

Lets face it, if you’re an Entrepreneur, Speaker, Author, Life/Health/Fitness Coach, an influencer or public facing personality in your company, the word “Personal Brand” is something you’ve probably heard a number of times and at this point it’s probably driven into your brain, and if not, by reading this you’re your way to becoming branded yourself about personal branding.

Funny, because even the idea of the Personal Brand, has a brand itself now.

The truth is, branding is conveying a strong message of a product, service, or person that people remember. Why? To ultimately drive sales and generate revenue. Brands are identities that people can refer to, go to, buy products or services from, and even live it as a lifestyle. When a brand is memorable, they are thought of when the need or desire arises.

The rise of the personal brand has been on a hockey stick curve over the recent years as digital media has become the most prominent media out there now. Entrepreneurs are being born every second. Platforms to become visible to the public have made it easy to deliver to your audience. The problem is, it’s become so noisy you need to elevate and stand out amongst all the digital noise out there. Especially if you’re vision is to create a aspirational, elevated, impact in the world.

When you think of the brands that you love and aspire to, what commonalities do they have? Which personalities out there do you connect with, especially when looking through magazines? Who do you look up to out there that’s doing what you want to do?

Brands that you love work hard behind the scenes to create the perception that you see in all their touch points consistently and build trust with you, especially when what they portray is authentic to who they are.

Let’s face it, we’re in a visual world now with the growth of Social Media and the online world. Branding is subconscious, something you don’t think about consciously when you interact with a brand. The beautiful thing is that you have the opportunity to create the perception that people take in when they experience you and your brand.

The ones doing it well are the ones who create an elevated yet relatable image that they put out there.

How do they do it you ask?

I’ve spent the last 12 years photographing brand campaigns for some of the biggest global brands like Nike, Reebok, Coca-Cola, etc. I’ve photographed other celebrities like Justin Bieber, Usher, Jessica Alba and more. Magazines like Cosmopolitan, Marie Claire, Conde Nast Traveler, etc. have hired me to build their editorial imagery.

From working and still working with brands like this, I’ve distilled these concepts that theses mega-brands use and have translated them to apply to your personal brand.

Formula 1: Knowing Yourself
Get clear on who you are and what story you want to tell your audience through your visuals. Getting clear on these things, will help you tell your story in all the visuals you create for your brand authentically with congruence. It will also help create the messaging you utilize to accompany your visuals on social media and your other brand touch points.

Formula 2: Finding Your Personal Brand Photographers
Finding the right photographer that resonates with your brand aesthetic is key. Look through many portfolios and ask the right questions. Find the photographer that will bring out the best in you and tell your story.

Formula 3: Anchor Image Method™
Consistency and repetition across your different brand touch points play a primary role in creating an unforgettable brand. If you think about brands like Coca-Cola, they use the same campaign imagery across their website, social media, in store displays etc. The more you see them, the more their brand gets “branded” in your mind. Using a congruent set of images across your brand touch points will do the same.

Formula 4: Elevated Realism
Brand images that walk the line between being relatable and aspirational connect your audience with you without being too stand offish. Elevated Realism is the style that I created from lifestyle branding for the mega-brands.

These are just a brief description of what I outline in my new eBook, 4 Formulas to create an Unforgettable Visual Brand, accompanied with correlating visuals, which you can download for FREE here: http://nickonken.me/personalbrand

12 Home Remedies for Migraine Relief

You know the warning signs of an oncoming migraine. You may see an aura around objects, or bright lights may suddenly start to hurt your eyes. You may also experience a blind spot in your vision. When you experience the signs of an oncoming migraine, you may be able to head it off or find relief by using a natural home remedy.

1. Use Ice to Cool Your Migraine Down

If you put an ice pack on certain parts of your neck and head, you’ll get some pain relief. Place the ice pack on your scalp, neck or forehead. Some believe that the cold of the ice pack causes the blood veins to shrink, reducing blood flow to the area. In a pinch, a washcloth rinsed in cold water can also help reduce migraine pain. One tip remains to take a washcloth and soak it in water. Wring the washcloth out thoroughly. Fold it into four layers, and then place the wet washcloth in a plastic bag. Place the plastic bag containing the damp cloth in the freezer. You’ll then have a cold pack ready to use whenever you need it.

2. Ginger Jolts Your Migraine Pain

Ginger works by blocking prostaglandins. Prostaglandins promote muscle contractions and regulate inflammation levels that may occur in the brain’s blood vessels. These functions are similar to the way many NSAIDs work. Here are a few ways to get ginger in your system to soothe and perhaps even prevent a migraine. If you feel a migraine coming on, brew a cup of strong ginger tea with a natural sweetener. Keep sipping the drink until you think your headache symptoms abate. Another way to get ginger’s beneficial actions into your system is to chew a piece of raw ginger root. Not only will using ginger help your headache go away, but it eases the stomach distresses that come along with a migraine.

3. Products with Caffeine Blast Your Migraine Pain

Caffeine is found in coffee, sodas, and other food and drink products. It can give you some relief from the pain of a migraine headache as well as help your body get relief by assisting your body in absorbing migraine medications more quickly. Be careful in using caffeine to treat your migraines, though. For some, Caffeine can be a headache trigger or a headache inhibitor. Also, excess caffeine use cause dependence and may give you feelings of fatigue and additional headaches when you quit using it.

4. Dark Shadows Soothe Your Migraine

Your body doesn’t want to be around bright lights. The brightness hurts your eyes and makes a headache worse. You should respect what your body wants when you have a migraine by avoiding bright lights and resting in a dark room.

5. Yoga Relaxes Your Sore Muscles

The practice of yoga contains a lot of benefits for people. Any kind of exercise causes the brain to produce endorphins, which can assist in relieving pain in folks with migraines. Since you won’t feel like going for a run with a severe headache, try doing some yoga poses instead. The slow, steady movements can relax your mind, body and especially your muscles, and also help your head feel better. Plus, a regular yoga practice may prevent migraine headaches or reduce the number of the nasty migraines that you have.

6. Manage Your Migraine Triggers

If you have a migraine routinely after eating a specific food, you’ll learn that the food is a migraine trigger. Eliminate that food from your diet. Other migraine triggers are high altitudes, strong smells, and bright lights. If you get in a situation with these three non-food triggers, get away from them as quickly as possible.

7. Butterbur

Butterbur originates from the Petasites hybridus plant that grows naturally in Europe, Asia, and North America. Butterbur has been utilized for thousands of years to eliminate headaches and other ailments and to relieve pain. The plant contains petasins and isopetasin. These chemicals appear to reduce inflammation. This anti-inflammatory effect can reduce the number of migraines that occur, and relieve pain when they happen.

8. Peppermint Tea

Peppermint tea has been used for hundreds of years to treat a variety of ailments. One of the many benefits of drinking peppermint tea remains using the herb for migraine treatment. Peppermint tea’s anti-inflammatory and antispasmodic effects both calm you as well as soothing head pain and muscles in your entire body. Plus, scents and aromas can cause migraines. These same smells can also soothe a migraine. So make yourself a stiff cup of peppermint tea, inhale the warm aroma, and quiet your headache with the lovely taste of tea.

9. German Chamomile

The tiny flower of the chamomile plant works well to reduce swelling and inflammation, relax muscles and calm a person’s nerves. Matricaria recutita, or German chamomile, has been used as an herbal remedy for centuries. Simply steep three teaspoons of dried German chamomile in a cup of hot water for several minutes and drink the tea. The flavor of this tea is naturally calming and tastes wonderful, too.

10. Feverfew Leaves

Feverfew leaves have been used for hundreds of years to treat headaches such as migraines. This multipurpose, health-giving leaf contains parthenolide, which relieves muscle spasms, giving relief to you when you have a headache. These leaves also neutralize excess prostaglandins that cause pain signals in the body and thus reduce pain. If you have a feverfew plant in your garden, you can pick, wash and eat two to three leaves. If you’d like to improve the taste, however, combine peppermint and feverfew for a warm and calming drink. Feverfew is also available for use in tablet form for your convenience.

11. Massage Your Migraine Away

Massage therapy is recommended for an at-home treatment for migraines. To massage your migraine away, take your index and middle finger and rub the painful areas of your head gently in a circular motion. Massaging the base of your skull and in between your eyebrows and at the corners of your eyes relieves muscle tension in your head and helps the blood flow better, too. Or place a couple of drops of ginger root powder in two tablespoons of warmed oil, like sesame oil, and massage your head with the mixture. Leave the oil and herb mixture on for an hour or so before you wash it off.

12. Eat an Apple

As soon as you feel any warning signs of a migraine coming on, you should eat an apple. Inhale the aroma of the apple, too, while you eat it. Some researchers have discovered that the luscious aroma of a green apple reduces the severity and duration of a migraine, as well.

When you next think you have a migraine coming on, drink a cup of one of the herbal teas mentioned above, ice your neck or try massage to stop your migraine before it progresses.

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning, personality, tone of voice, and look and feel. Then we have to consider how this architecture will affect the consumer/client experience. Finally, it’s time to launch. We test our new brand, work towards strengthening it, communicate our attributes and values with the public, start our journey through the funnel by building up brand awareness (consideration, preference, conversion), ensure that all actions taken are in line with the framework we’ve proposed…in short, it’s an adventure.

But this only applies to those brands that are brand new on the marketing — what about big brands, with an already established reputation, looking to reposition themselves.

This is the challenge Cash Converters faced when they came to Good Rebels and asked for our help in developing a data-driven, repositioning strategy — designed to guide communications across all channels.

The background

Cash Converters was founded in Australia in the 1980s — their speciality was purchasing and reselling second hand goods. The majority of their sales take place in physical stores, although the e-commerce side of their business has been growing in recent years, following a 2018 redesign. In addition, Cash Converters offers other, complementary services such as microcredits and pawnbroking.

As Sergio Pintado, Marketing Director at Cash Converters, explained, “The main challenge the company has is to position the customer at the centre. It is a unique but ambitious goal, since executing tasks and decisions based on the client in a company of 1,200 employees is complicated and challenging.”

During this process of evolving towards a more customer centric business model, Cash Converters wanted to reposition their brand in a way that would strengthen their presence in the second hand sector, while taking into account the needs of the modern consumer. According to Pintado, “The emergence of new competitors in the second hand sector with very defined positions and the loss of identity communicated by Cash Converters during the last few years,” was another reason brand repositioning in order to remain competitive was so important.

The Good Rebels team began work on defining this new positioning, following an in-depth analysis and definition process:

  1. Communicated positioning: first, we worked towards understanding the brand values, offers and ethos communicated by Cash Convertors across different platforms.
  2. Received positioning: our second task was to fully understand the associated brand attributes, the different sales drivers, differences and advantages Cash Converters held over their competitors.
  3. Desired positioning: finally, we developed a new positioning model that Cash Converters could apply within an omnichannel context.

To determine the best brand building approach, from both an emotional and a rational perspective, we used Kevin Lane Keller’s Brand Equity model as our basis. By understanding each stage of the positioning pyramid, it became possible to lay the foundation for future positioning.

The Keller Brand Equity Model

Work methodology

Our goal, during this first stage, was to understand what was being communicated by Cash Converters’ owned media, and how main stakeholders perceived the brand.

During the communicated identity analysis stage, we focused on a number of elements, including:

  • Focus of communications
  • Approach to campaigns and communications
  • Tone of voice
  • Possible positioning paths
  • Client focus on buying and selling
  • Product focus
  • Approach to sales within physical stores and online
  • Driving sales with rational incentives, e.g. competitive pricing
  • How emotional marketing is used to generate positive brand awareness and associations

Through this process, we realised that Cash Converters positioning had been evolving in recent years. At the beginning of this decade, they designed risky campaigns and communications which broke with established tone of voice, and helped them to reposition themselves within a challenging market. They caught people’s attention, but this approach did not help them to build brand values. Subsequently, it was decided that in order to build a stronger relationship with their audience, Cash Converters would have to focus on creating links between consumer and product through emotion based marketing — they needed to inject a bit of personality and humour into their communications.

Understanding the impact these communications had on different stakeholders was key in offering a broader perspective on how Cash Converters was perceived, both externally and internally — by general audiences, consumers, employees and franchises.

We used a number of different analysis techniques in order to gather relevant information — interviews, surveys, analysis of reviews, social monitoring. For each source and each segment, we activated an analysis model with the goal of understanding perception in terms of brand identity (who are ‘Cash Converters’?), brand meaning (what do ‘Cash Converters’ do?), and brand response (what feelings do Cash Converters generate in their audience?).

After standardising all this information and studying the results of our analysis, we proceed to evaluate the different ways in which we could define a new positioning for Cash Converters, with a focus on unifying all brand communications across all channels.

There were three steps involved in this definition stage:

  • Choosing a positioning path
  • Understanding the needs of the audience: current consumers, consumers who buy from competitors, and potential consumers.
  • Definition of attitudes based on the needs of the audience.

These three steps led us to a new brand positioning approach based a key differentiators, and the needs of our audiences. A brand manifesto was developed, based on this analysis, and was applied both internally and externally. Cash Converters’ reviewed their tone of voice, and defined which tones were best suited to each online and offline channel.

Change always involves risk — but there’s always the opportunity that risk will pay off, big time. However, globally and across all sectors we’re seeing the same pattern emerge -only those brands that take a risk and do something to differentiate themselves from their competitors, will create something meaningful. In the words of Nigel Hollis, author of ‘The Global Brand’, “consumers are still drawn to brands that have meaning and stand out from the crowd.”

Daniel Díez